Direct Mail FAQ

1. Why use direct mail versus other types of advertising?
Direct mail is flexible - you can create your message in a number of unique and eye-catching ways.  It is precise in that you can specifically target the people who receive your offer.  It is also measurable in that you know exactly who responded as a result of your mailing.  Other media may blanket a larger non-specific audience, but Direct Mail is like thousands of individual, one-on-one sales calls.

2.  What formats are available?
Postcards from 3.5" x 5" to 8.5" x 11", even postcards shaped like people or dogs or cars can be mailed cost effectively.  Folded and tabbed self-mailers in either black and white or color.  Variable data letters which contain personalized information about your recipients will make it seem like the piece was created just for them.  Your product or service and your reason for mailing will determine the most effective format.

3.  Which format will be most effective for me?
 It all depends on your specific goals.  This is where engaging our design professionals really pays off.  Remember, the effectiveness of a Direct Mail campaign depends on a combination of factors:

40% depends on how well you target your audience - your mailing list
40% depends on your offer - does it inspire the recipient to take some action that results in what you want
20% depends on the creative - was the piece eye-catching enough to get the recipient's attention rather than toss it in the trash

 4.  What kind of response will I get?
It all depends on what you're trying to do and how you do it.  If you have a more generic product or service, you'll want to do a more generic blanket mailing.  These campaigns are generally larger and less expensive per piece and expect response rates of 1% - 2%.  If you have a highly specialized product or service, you'll want to create a very targeted campaign