Creating a successful mailing, whether a one-time effort or a long-term campaign, requires a well-targeted, accurate and current mailing list. There are five principal types of lists:
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1. Business (usually includes: type of business, sales volume, contact names, phone numbers, location)
2. Consumer (usually includes specific demographics such as: age, household income, gender, children present w/ages, phone numbers, property information such as pools, age of house, etc.)
3. Resident (inexpensive residential lists, usually without names, typically used for high-density mailings, utilizing maximum postage savings
4. Lifestyle (residential lists geared to people's recreational interests, activities and purchases)5. Political/Voter (typically used for political campaigns, with data such as party registration, voting history, precincts, gender and more - by law, only available to political parties and candidates)
|Last Updated ( Monday, 21 March 2011 14:44 )|